Works/Aster Labs

Aster Labs made earning and investing in crypto feel calm, not chaotic

Client: Aster Labs
Industry: Web3 · Fintech
Services: Product design, Web design, Motion
Year: 2026
Timeline: 8 weeks

About project

Aster Labs is a crypto platform with serious infrastructure behind a site that looked like every other token launch. New users did not trust it and experienced ones could not find the yield products. Visuolab gave the protocol a brand and an interface that reads as a financial institution, not a launchpad.

44%more wallets connected

2.2×time spent on product pages

8weeks from kickoff to launch

How it went

Four phases, one team throughout

Step #1
Discovery
2 weeks
Interviews with new and expert investors; a trust audit of the existing site.
- Visual systemTokens, components
- Platform site14 pages
Step #2
Design
4 weeks
Visual system, product pages, onboarding and the yield explainer.
- Onboarding flowWallet connect
- Yield explainerMotion
Step #3
Motion
1 week
Staking and yield explained through animation rather than copy alone.
- Design-engineering hand-offDocs
Step #4
Build
1 week
Design-engineering hand-off, QA and launch.
- QA & launch1 week

Challenges

What we had to solve

01
Looking like every token launch
Serious infrastructure sat behind a site that read as hype.
02
New users didn’t trust it
First-time visitors left before they ever connected a wallet.
03
Yield products nobody could find
Experienced users knew what they wanted but couldn’t get to it.

What changed