A century-old furniture maker gets an identity with as much craft as its chairs
Clutch ★★★★★
They organized their work and internal management was outstanding. Every showroom now feels like one brand.
Harriet MarlowManaging Director, Marlow & Co.
Name, look, voice and the rules that keep them consistent — built from what the business actually does, not from a mood board.
Trusted by
What we fix
Three companies in your category use the same blue and the same grotesk. Nobody remembers which one you were.
3→1directions, then a decisionThe mark was drawn for a website. On a box, a van and a 32-pixel favicon it stops working.
32pxtested at favicon size and van sizeA 90-page PDF that no one opens. Six months later there are four versions of the logo in circulation.
1file the whole team works fromDecisions get made on personal preference because there is no agreed reason for anything.
100%of calls written down and agreedOverview
Most identity work fails in the rollout, not the reveal. A logo that looks perfect in a presentation falls apart the moment it meets a packaging dieline, a 32-pixel favicon and a marketing team in a hurry. So we design for the surfaces first and let the mark come out of them.
We start in the business: what you sell, to whom, and why it should be you. That becomes positioning, then a verbal identity, then the visual system — wordmark, type, colour, art direction — and finally the guidelines and templates that let twenty people use it without asking permission.
The people who pitch the idea are the people who draw it — no account managers, no juniors picking it up after the kickoff. And because brand, product and web sit under one roof, the identity is tested on a real site and a real app before it is signed off, not after.
Forty-plus identities since 2017, from a fourth-generation furniture maker to a skincare brand that did not have a name yet. Marlow & Co. saw 62% more direct traffic in six months; Verdant’s first production run sold out.
What changes
more direct traffic in the six months after a rebrand
faster asset production once the templates land
press features for a client in launch year one
Need an identity that survives the rollout? We can help.
Book a callWhat's included
Positioning, audience, messaging pillars and the one sentence everything else hangs on.
Candidate names, trademark screening, tone of voice and the words you use for your own things.
Wordmark, symbol, type system, colour, layout grid and iconography.
Photography and illustration direction, with shoot guides your team can brief against.
Structure, dielines and print specs, press-checked on the first run.
A brand book people actually open, plus working templates for deck, social and email.
How it runs
Our cases
They organized their work and internal management was outstanding. Every showroom now feels like one brand.
Meticulous attention to detail and real creative problem-solving. Retail buyers asked who did the packaging.
The rare agency that cares as much about the handoff as the pitch.
Verified reviews
OrbitThey tailor their solutions to our specific needs and goals.
Marlow & Co.They organized their work and internal management was outstanding.
KiteWorking with them was a great experience. It's the site our investors forward.
VerdantMeticulous attention to detail and creative problem-solving from the first workshop.
NorthwindThe rare agency that cares as much about the handoff as the pitch.
+YouTell us where you are and where you want to be. We'll come back within a day with how we'd get you there.
