Works/Verdant

Verdant went from name to shelf in ten weeks and sold out its first run

Client: Verdant Skincare
Industry: Skincare · DTC
Services: Naming, Brand identity, Packaging
Year: 2024
Timeline: 10 weeks

About project

Verdant Skincare began as two founders, a formula they believed in, and a retail slot that opened in ten weeks. There was no name, no brand and no packaging — and a shelf already full of competitors whispering “clean” and “natural”. Visuolab built the whole thing, from the word on the carton to the carton itself.

100%of the first production run sold out

12SKUs by the end of year one, up from 3

41%higher shelf pick-up in store tests

How it went

Four phases, one team throughout

Step #1
Naming
1 week
Two hundred candidates, twelve on the shortlist, trademark checks — and one name.
- NamingTrademark-cleared
- Brand identityIllustration, type, colour
Step #2
Identity
3 weeks
The botanical illustration, type, colour and a tone of voice for the packs.
- Packaging3 SKUs, 12 by year one
- Illustration systemBotanical line
Step #3
Packaging
4 weeks
Structure, dielines and print tests on uncoated stock for three SKUs.
- Tone of voicePack copy
Step #4
Launch
2 weeks
Press checks in Lisbon, retail shelf tests and launch photography direction.
- Launch photographyArt direction

Challenges

What we had to solve

01
Starting from nothing
No name, no brand and no packaging — just a formula and two founders who believed in it.
02
Ten weeks to the shelf
The retail slot was already booked, so every decision came with a deadline.
03
A crowded, whispering shelf
Every competitor already claimed “clean” and “natural”; Verdant needed another way to be noticed.

What changed

Results

100% of the first production run sold out
12 SKUs by the end of year one, up from 3
41% higher shelf pick-up in store tests
A single botanical illustration flexes from tube to carton to website.
Uncoated stock and one spot colour: the calmest thing in the aisle, and the most picked up.
We stood at the press for the first run. It shows in the first run.